Work Experience:
Freelance Art Director Betty Agency
March 2025 to Present
Supports Amazon Fresh and Whole Foods Market marketing through design of social, digital, retail, and on-site content including signage, emails, and circulars.
Hands-On Creative Director - The AZEK Company
March 2016 to November 2024
Elevated the TimberTech brand through impactful marketing and sales materials, and helped define the distinctive voice and visual identity of AZEK Exteriors. Guided the creative vision for the Exteriors PaintPro product line—including trim, shingle, board and batten, and lap siding—crafting cohesive, engaging brand experiences that embody innovation, sustainability, and craftsmanship.
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Spearheaded the AZEK Exteriors branding initiative, boosting brand recognition
by 20%. -
Achieved 12-18% YOY sales growth by developing regional materials for the sales team, dealers, distributors, and contractors.
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Lead designer for TimberTech’s rebrand of two product lines into a unified visual identity, increasing user engagement by 25%.
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Streamlined creative workflows by developing SOPs, reducing project time by three hours per deliverable.
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Directed photography and visual content creation to maintain brand consistency across digital and print platforms.
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Managed external agencies and vendors, ensuring accuracy, timeliness, and alignment with brand standards.
Freelance Senior Designer/Graphic Project Manager - McDonald’s
September 2015 to March 2016
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Coordinated experiential design graphics for Ronald McDonald House, company history, entrance, registration, and wayfinding for McDonald’s biannual conference, serving over 20,000 attendees across 2.1 million square feet of exhibition space.
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Collaborated with cross-functional teams to ensure seamless execution of visual
and branding elements.
Freelance Art Director/ACD Catapult Marketing
2014-2015
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Designed high-impact marketing materials for KitchenAid’s redesigned large appliance line, leading to a 35% increase in sales.
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Created point-of-purchase (POP) materials for various clients in the consumer packaged goods (CPG) category.
Senior Art Director Ryan Partnership
2012-2014
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Produced a variety of marketing materials including direct mail, catalogs, in-store signage, digital banners, landing pages, and social media content.
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Collaborated closely with copywriters and account teams to conceptualize campaigns, and deliver a cohesive brand message across all platforms.
Senior Art Director SolutionSet
2009-2012
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Contributed to major design projects before merging with Ryan Partnership.
Senior Art Director Haggin Marketing
2006-2009
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Played a key role in design and creative direction before merging with SolutionSet.
Areas of Expertise:
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Brand guidelines and visual identity development
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Packaging design and development
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Logo, icon and graphic illustration
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In-store graphics and merchandise displays
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Trade show signage and booth graphics
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Direct mail and print collateral design
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Product launch creative direction and design
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Environmental marketing
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Lifestyle and product photography direction
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Seasonal and holiday marketing campaigns
Additional Experience:
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Collaboration with copywriters, creative managers, and stakeholders
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Implementing process improvement solutions
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Managing creative project workflow
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Concepting cross-channel marketing campaigns
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Presenting to a wide range of clients
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Training and applying situational leadership strategies to foster team collaboration and growth
Skills
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Adobe Creative Suite (InDesign, Photoshop, Illustrator)
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PowerPointMicrosoft
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OfficePhotography retouching
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Color theory
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Typography
Education:
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Columbia College, Illinois, BFA
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School of the Art Institute of Chicago
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American Academy of Art
Brands:
The AZEK Company
AZEK Exteriors
TimberTech
McDonald’s
KitchenAid
Godiva
BMO Harris
Office Depot
Boursin
Sanmar
Cintas
Ulta
Lowe’s
Naturalizer
Ace Hardware