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TimberTech The Board Loyalty Program
Art Direction and Design
Partnered with the creative lead, copy editor, and channel marketing team to develop “THE BOARD,” a multi-channel contractor loyalty program for the AZEK family of building products. Executed creative across digital, print, and video platforms to drive engagement and program participation. Following the 2023 rebrand, membership in THE BOARD grew by 22%, reflecting the program’s strong brand alignment and strategic impact.
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