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KitchenAid

Art Direction and Design

Collaborated within a small creative team to design and produce a high volume of marketing materials supporting KitchenAid’s major 10-year large appliance redesign launch. Led the redesign of the brand’s comprehensive B2B appliance catalog and developed supporting collateral—including appliance stickers, media event invitations, and literature packaging—to promote the re-launch across multiple touchpoints.

Creative Director Julie Adams

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